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An Inside Look at Our LA & SF Stores

Hello, LA! Our first store in the City of Angels is officially open on the famous Abbot Kinney Boulevard, and we’re so excited to welcome you in. Birdies LA joins our SF flagship as the second store for our company. The next time you’re in town, stop by and try on our latest styles in person to find your perfect pair. In the meantime (and in honor of our LA opening), we’re going to take you behind the scenes and give you an inside look at the design details that bring Birdies to life at both locations

“The new LA store, along with the recent unveiling of our new logo, serve as exciting, key milestones for our brand.” –Bianca Gates, Birdies CEO & co-founder

Design Themes & Inspiration

Designed to make shoppers feel right at home, our stores are laid out in sitting room-like settings, with comfortable chairs and couches for lounging and trying on shoes. Inspired by other immersive shopping experiences, our two Birdies stores are inviting spaces to kick back and relax in a warm and welcoming atmosphere. Just like our shoes, Birdies’ two stores feature luxe materials—upholstery and soft textiles mingle with marble elements and metallic detailing. Sculptural furniture and lighting speak to our brand’s theme of elevated style. And of course, you’ll see lots of our favorite color: Birdies blush.

LA & SF Design Overview

Key design elements feature prominently in both stores, including Birdies’ signature blush color and our Instagrammable wall. Adorned with custom wallpaper in Birdies’ signature charcoal-and-blush diamond print, the photo-worthy wall is a nod to Birdies’ quilted insoles. In keeping with the theme of elevated style, the stores’ color palettes and materials are a sophisticated mix of blush pink, soft upholstery, marble, and metallics. Customers can see our shoes come to life in framed pictures from Birdies photoshoots in Sonoma, Palm Springs, Miami, NYC, and New Orleans, which also serve as style inspiration for all the different ways shoppers can wear our shoes. Multiple seating areas create spatial divisions and variety to enhance the customer experience. And our resident stylist, Catherine Dash, has even created oversized, seasonal paper-flower installations for the front window displays in each store. 

Birdies Los Angeles

Location: 1112 Abbot Kinney Blvd., Venice, CA, 90291 

Stats: 1,053 square feet

Unique Design Elements: Curved features throughout, in both architectural details and decor, help to soften the space. The arched, built-in shelving was custom designed by Dalibor Porcic.  

Brand Mantra: Birdies’ manifesto is featured prominently on the wall, “At the heart of every shoe we design, every decision we make, and every resource we allocate is our deeply-held belief that, with the right support system, women can go everywhere.”

Interior of SF store

Birdies San Francisco

Location: 1934 Union St., San Francisco, CA, 94123

Stats: 1,000 square feet

Unique Design Elements: Taupe and neutral touches keep the space feeling timeless yet modern. Fresh florals inspired by brand colors and greenery throughout add an inside-outside vibe. 

feather cloud installation in store window

Fall 2021 Store Refresh

To kick off the Fall season, we gave our SF and LA stores a little refresh…in true Birdies fashion (no fallen leaves or pumpkins here). Inspired by our shoes’ signature cloud-like comfort and the idea of feeling light as a feather, our resident stylist Catherine Dash created an extra-special window installation featuring a floating ball of Birdies blush feathers. We also sprinkled the stores with plush pillows in blush and neutrals with cozy textures that feel like Fall. Here, Catherine tells us more about how her fabulous feather installations came together.  

What was the inspiration for the blush feather installations?  

The idea was to create a feather cloud that's suspended in the air above Birdies’ Fall collection. The feathers are a not-so-subtle nod to the brand's name, and the cloud shape references how comfortable Birdies are—like walking on clouds. The installations feel like such a magical way to merge these concepts visually.  

How did you create them? 

The installations are made from the prettiest blushy-pink ostrich feathers of varying sizes—ranging from 8 to 18 inches. Each one has at least 130 feathers, though probably more...I lost track of counting since each one took about three hours to make!

What’s your favorite part about how the installations turned out?

I love how they spin a little bit, thanks to the natural airflow through the store—it's quite mesmerizing.  

“The feather installations feel like such a magical way to merge these [cloud and feather] concepts visually.” –Catherine Dash, In-House Stylist

Now that you have the inside scoop, come visit us at our two California locations the next time you’re in town. We can’t wait to welcome you in! 

RELATED: Behind the Design of Our Brand-New Logo

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