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5 Questions with The Riddler’s Jen Pelka

We sat down with business powerhouse Jen Pelka—an entrepreneur, content strategist, and media relations expert—to hear more about her award-winning, women-funded Champagne bar The Riddler and her brand-new, women-run Champagne brand Une Femme. Here, she shares her personal journey, what being bold means to her, and of course, how Birdies help her feel bold, bright, and confident.   

What is your definition of bold and how do you incorporate this into your day-to-day?

Being bold is all about being unapologetically yourself, taking big risks, and not holding yourself back. It’s how I try to live. I also like to surround myself with similarly minded people and encourage members of my team to embody that same drive, fearlessness, and excitement. I think it’s also a lot about transparency and being honest and open with yourself and the people around you, addressing any issues head-on.

What’s a bold move you’ve made in your life?

Leaving a job as CMO of a tech startup before I knew what my next move would be. I left the job because I knew it wasn’t a fit, and that jumping-off point made it possible for me to launch Magnum PR and The Riddler.

What’s one way you plan to make a bold move this year?

I’m launching my own champagne brand called Une Femme, which is fully focused on women. We’re partnering with all-female investors and all proceeds will benefit Dress for Success.


What’s the best piece of advice you’ve been given about being bold and true to yourself?

One of my favorite quotes is: “Life happens outside of your comfort zone.” Outside of your comfort zone is where you learn the most about yourself and where you learn to push boundaries you never realized you could. If you step outside of your comfort zone, you can accomplish big things.

How do Birdies make you feel bright, bold, and confident?

I love a stylish and polished flat. I’m always running around, and I need to be comfortable yet put together. I see myself as a personal embodiment of my brand and wearing Birdies powers my day.



Jen is part of our new “Bright. Bold. Birdies.” campaign, featuring and celebrating women who embody what it means to be bold inside and out. In this series, they share their stories of success and how Birdies help them soar.

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