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5 Questions with Squish Marshmallow’s Katherine Sprung

We sat down with NYC-based Katherine Sprung—a voiceover artist, podcast host, and former DJ—to find out more about her bold transition into the food world as the founder of Squish Marshmallows. Here, she shares her personal journey, what being bold means to her, and of course, how Birdies help her feel bold, bright, and confident.  


What is your definition of bold and how do you incorporate this into your day-to-day?

To me, boldness can come in the form of confidence and making some sort of statement, whether that's verbal or nonverbal. It's a level of fearlessness that translates into expression through language, actions, fashion, and art. It's subjective, but if someone is bold, chances are you'll know it! Bold doesn't have to be an in-your-face sort of thing either. It can be a quiet confidence or a striking idea. Personally, I love being independent and creative and always want to translate that into whatever it is I'm doing.

What’s a bold move you’ve made in your life?

Starting a marshmallow company! It's something I never thought was in my future because I don't come from a business or formal culinary background. Since I'm not a classically trained pastry chef, I'm arranging to study different skills and styles within pastry to challenge and educate myself.

What’s the best piece of advice you’ve been given about being bold and true to yourself?

My parents have always encouraged me to be who I am, try out my interests, and know that doing my best is the most important thing.


What advice would you give future generations of women to live boldly and with purpose?

Let your ideas live and do not be afraid of failure. I believe in trying out anything you have a passion for and then see if it works and you have the drive to continue. The only way to really fail is to not have tried and given it your best.   

How do Birdies make you feel bright, bold, and confident?

Since I'm always on my feet, comfort is key! If I'm comfortable, I feel confident and at ease. And if I can look cute at the same time, it’s a total win!



Katherine is part of our new “Bright. Bold. Birdies.” campaign, featuring and celebrating women who embody what it means to be bold inside and out. In this series, they share their stories of success and how Birdies help them soar.